2017nianquanguo5.5wanjiaguimoyishangwenhuajixiangguanchanyeqiyeshixianyingyeshouru91950yiyuan,bishangnianzengzhang10.8%,zengsutigao3.3gebaifendian,chixubaochijiaokuaizengzhang。wenhuachanyexulichengshizhiji,yinxing、xintuo、zhaiquangongtongfaliwenhualingyu,wenhuatourongzitixijibenchengxing。
亚博APPzheishijizhe6yue7rizai《zhongguowenhuajinrongfazhanbaogao(2018)》fabuhuijiwenhuajinrongguifanyuchuangxinyantaohuishanghuoxide。zhideyitideshi,2018nianwoguorengjiangdalizhichiwenhuajinrongchanyefazhan,quanguoshoujiawenchuangyinxingzhengyunniangchengli,《wenhuachanyecujinfa》yejiangyujinniandiqianchutai。
亚博APPwenhuajinrongfuchizhengcemijiluodi
亚博APPwenhuahelvyoubu6yue1rigongbaoxianshi,2017nian,jiaqiangwenhuachanyefazhandingcengshejifangmianchutaileyixiliecujinwenhuachanyefazhandezhengcewenjian。ruzhidingchutai《wenhuabu“shisanwu”shiqiwenhuachanyefazhanguihua》;tuidongchutai《guowuyuanbangongtingyaboappjinyibujifashehuilingyutouzihuolideyijian》,shoucimingquetichutuijinwenhuadenglingyu“toudailiandong”;tuidongchutai《shehuilingyuchanyezhuanxiangzhaiquanfaxingzhiyin》,tuichuwenhuachanyezhuanxiangzhaiquan;yinfa《yaboapptuidongshuziwenhuachanyechuangxinfazhandezhidaoyijian》,chengweiguojiacengmianshougezhenduishuziwenhuachanyedehongguanxing、zhidaoxingzhengcewenjian。
亚博APPzhideyitideshi,2017nian《wenhuachanyecujinfa》qicaogongzuowenbutuijinbingxingchenglezhengqiuyijiangao。yeneirenshitoulu,《wenhuachanyecujinfa》jiangyuniandiqianchutai,qizhongjiangduiwenhuachanyefenleijitongjikoujingzuochumingqueguiding。
“fazhanwenhuajinrong”chengweituchuliangdian。shangshufuchizhengcebaokuogulijinrongjigoukaifashihewenhuaqiyetediandewenhuajinrongchanpin;zhichifuhetiaojiandewenhuaqiyezhijierongzi,zhichishangshiwenhuaqiyeliyongziyaboappchangbinggouzhongzu;guifanyindaomianxiangwenhualingyudehulianwangjinrongyewufazhan;wanshanwenhuajinrongzhongjiefuwutixi,cujinwenhuajinrongduijie;tansuokaizhanwuxingzichandiya、zhiyadaikuanyewu;gulikaifawenhuaxiaofeixindaichanpin。
亚博APPdifangzhengfucengmianyezaijijituidongwenchuangchanyefazhan。liru,guangzhoushitichu“wanshanronghefazhanjinrongzhichengtixi。baokuochuangxinwenhuajinrongfuwuzuzhixingshi、chuangxinwenhuachuangyijinrongchanpin、guliwenhuachuangyiheshejiqiyezhijierongzi”dengneirong;shanxishengchuleduishangshijiangli、daikuantiexizuolemingqueguidingwai,haitichuliyongchuangxinrongzigongju,fahuiwenhuaqiyewuxingzichanpinggujigou、danbaojigoudengzhongjiezuoyong,gulishangyeyinxingjianliwenhuachanyezhixing,yizhishichanquanzhiya、yingshouzhangkuanzhiya、shouyiquanzhiya、rongzizulinshouhouhuizudengrongzigongjuzhichiwenhuachanyefazhan。shanghaizejiang“jiakuaijinrongfuwutixichuangxin”zuoweigoujianxiandaiwenhuashichangtixidezhongyaozuchengbufen,zhuyaoneirongweisandian:
fahuichanyejijinqiaodongfangdaxiaoying;goujianwenhuachuangyitourongzitixi;chongfenliyongduocengciziyaboappchang。
yinxingxintuozhaiquangongtongfali
wenchuangchanyefazhanlibukaijinrongdezhichi。jiezhimuqian,beijingyinxingbeijingfenxingchengweiluodiwenhuajinrongtesejigouzuiduodeyinxing,chuchenglisanjiawenchuangzhuanyingjigouwai,beijingfenxinghaiyongyouwenhuajinrongtesejigou12jia,zhanxianeifenzhijigouzongshude30%。
qingdaoyinxingjihangzhouyinxingtongyangfenbiechenglilewenchuangzhixing。qizhonghangzhouyinxingchuchenglizhejiangshoujiawenhuajinrongzhuanyingjigouhangzhouwenchuangzhixingwai,2016nianhaichenglileguoneidiyijiakejiwenchuangjinrongshiyebu,bingzhichile《renmindemingyi》《junshilianmeng》《jianjundaye》dengyipiyouxiudewenyizuopin。
zhongguowenhuajinrong50renluntanmishuzhang、guojiajinrongyufazhanshiyanshitepinyanjiuyuanjinweizaihuihoujieshou《jingjicankaobao》jizhecaifangshibiaoshi,dangqianwenchuangzhixinghuowenchuangjinrongshiyebuyichengweizhongxiaoyinxingtuweilujingzhiyi,erwenchuangjinronglingyujigouzhuanyehuachengduyededaoleyidingtisheng。
亚博APPbeijingshiwenzibanzhurenzhaoleijinritoulu,jinnianbeijingjiangtansuochengliquanguodiyijiawenchuangyinxing,dazaowenchuangban,sheliwenhuachuangxinjijin,chuangjianguojiawenhuayujinronghezuoshifanqu,luoshi“toudaijiang”zhengce,dazao“yizhanshi”tourongzixinxifuwupingtai,shidiantuichuwenhuaqiyefangzujiangliheshangshijianglizhengceluodi,haijiangfahuiwenhuatourongzixiehuigongneng,sheliwenhuajinrongfuwuzhongxin。
亚博APPyuyinxingjinnengfafangdaikuanbutong,xintuojikeyifafangdaikuan,youkeyijinxingguquantouzi,haikeyitigongjiacengzijinzhichi。dancong2017nianqingkuangkan,xintuozijinjiaoshaotouruxiaoweiwenchuangqiye,baogaozhichu,dangqianxintuozijinzhuyaoliuxiangweiwenhuajichusheshijianshe、yingshizuopinzhizuojiguanliangongsiguquantouzi。ciwai,zhaiquanjirongzizulinyikeyiduiwenhuaqiyejinxingrongzi。
zhongguowenhuajinrong50renluntanlishizhang,zhongguoyinxingyuanfuxingzhangwangyonglibiaoshi,wenhuachanyezaiwoguofazhanqianlijuda,youwangchengweixinxingdezhongyaojinronglingyu。“tongguogedizhengcejixiandaihuagongju,nenggoutigaoxiaolv,jiangdichengben,yanmifengkong,congerzhichijinrongzaiwenhuachanyeshangqudegenghaofazhan。”tashuo。
guodutoujifengxianbeiyizhi
亚博APPziyaboappchangfangmian,2016nianyilai,yuwenyuxiangguanbinggoutouzichixushoudaojianguancengguanzhu,yiwanjiawenhuaweidianxingdeshangshiwenhuaqiyeyinxiangguanguodutoujixingweilvbeidiaocha。baogaorenwei,dangqianwenhuachanyetouzilingyuyouyuguodutoujixingchengdefengxianbeiyizhi,zongtishangwenhuachanyeziyaboappchangkaishihuiguilixing。
guojiajinrongyufazhanshiyanshilishizhang、zhongguoshekeyuanxuebuweiyuanliyangbiaoshi,wenhuachanyeriyichengweiguominjingjizhizhuxingchanye,wenhuachanyeshitihuayingchengweinulifangxiang。
亚博APPciwai,baogaozhichu,congwenhuajinrongzhangyuanfazhankan,wenhuajinrongjichusheshijianshe,wenhuajinrongjigouzhuanyinghuajiansheyijiwenhuajinrongzhongxinchengshijianshejidaitupo。
wenhuafazhanlibukaijuyoutesedejinrongjichusheshibaozhang,duoweiyeneirenshibiaoshi,wenchuangqiyeyuqitaleixingqiyezaishangyemoshishangcunzaifeichangdadechabie,zhuzuoquan、shangbiaoquan、zhuanliquandengwuxingzichan,zaijiazhipinggu、quanliguishudengfangmiandoujuyoubuquedingxing,muqianzhuyaoyikaogeyinxingzixingpanduanjiazhi,yinci,zaijinrongjianguanquyanbeijingxia,bixuzaiwuxingzichanpinggu、qiyezhengxin、wenhuajinrongshichangxinxidengfangmianqudejinyibutupo。
亚博APPyuhuizhuanjiabiaoshi,wenhuachanyefazhanguochengzhong,shangyeyinxing、xintuogongsidengshizhongzhichiwenhuaxindaifazhan,zaizuzhijigou、chanpinchuangxindengfangmianjiadatuijinlidu,danduiquefazhongzichanjihexinjishudexiaoweiwenhuaqiyeeryan,hujinxiaodaihuojiangchengweiqizhongyaorongziqudao。
jinweirenwei,juyouyingzichanyijikejishilidewenchuangqiyegengrongyihuodeyinxingxindaizhichi。“yuqitaxingyeda、zhong、xiaoqiyefenbujiaoweijunyunbutong,wenchuangqiyejuedaduoshudoushiquefadizhiyawudexiaoweiqiye,yinciruguoxiaoweiqiyejingguoshichangkaoyan,jingyingshijianjiaozhang,yinxingkeyikaolvpingjiexinyongjinxingdaikuan。ciwai,weilaixinyongchengdujiaogaodezhongxiaoqiyetongguohulianwangjinrongpingtaikuaisujiekuanzhouzhuankenengchengweiqushi。”