Creative Toolbox

Well, it finally happened. A part of me didn’t want to believe it would ever happen but it looks as though it has.

Combined company to deliver software platform that redefines how people engage with digital information. Adobe Completes Acquisition of Macromedia

Be sure to look over the FAQ for additional information though laden with marketing speak. I like trying to read between the lines of what they’re not saying. Acquisition FAQ

If you read through the acquisition faq (or read between the lines rather), you’ll find Dreamweaver mentioned over GoLive. In fact they go on to use it as the brand naming example: Adobe Dreamweaver. They also decided to not use contentious examples in the Creative Solutions products being mentioned in the “such as”: Illustrator, GoLive, etc.

Again, I may be reading a bit too much into all this but it is interesting none the less.